Metan Development Group has teamed up with mobile TV industry leader CNLive Culture and Media Co., LTD, content provider to China Mobile, to cover the launch of “The Vampire Diaries” star Kat Graham’s international music project in China.
Coverage of the Interscope recording artist’s visit to China, from her touchdown in the country to her departure, will be featured in exclusive mobile content to air on CNLive and China Mobile’s mobile applications..
“We’re delighted to be partnering once again with CNLive to bring Kat’s musical journey to China Mobile’s 760 million users,” comments Larry Namer, president/ceo, Metan. “The partnership marks the first time a Western artist has participated in this type of marketing initiative. We’re excited to create a new model for global celebrities to enter a new media market.”
In advance of her trip, Metan’s hit series “Hello! Hollywood,” available on premier video-sharing site Tudou’s Hollywood Channel, recently premiered Graham’s latest music video to huge viewer traffic. In March, Graham also debuted a 13-episode,docu-series on YouTube in North America, titled “Breaking the Record,” following the artist as she created her first full-length album.
CNLive ceo Bulin Miao adds, “With the help of CNLive’s phone video-on-demand and live broadcast technology, Kat will have close interaction with her fans, breaking away from traditional media’s one-way mode of interaction. This sort of celebrity contact is the future and direction of mobile video.”
Exciting times for the CW actress and her fans in China!