On Saturday, July 11, 2015, the Concern Foundation (www.concernfoundation.org) for cancer research successfully produced its 41st Annual Block Party, “An Evening in Paradise,” on the backlot of Paramount Pictures Studios in Hollywood, raising over $1.5 million for cancer research. This year, the Block Party paid tribute to more than 750 cancer researchers, all of whom have demonstrated their achievements as leaders committed to finding innovative treatments and ultimately, cures for cancer.
For 4,000 party-goers, both locals and out of town visitors alike, the event proved to be a great way to spend a summer evening. The island-themed event, designed by John Ferdenzi of Town & Country Event Rentals, was filled with gourmet foods, specialty cocktails and interactive experiences. More than 60 food and beverage vendors showcased delectable delights from their menus including such notable classics as Fogo de Chao, The Grill on the Alley, Lawry’s Catering, Pink’s Hot Dogs and Slater’s 50/50.
Four stages of music and performances, casino style gaming, interactive lounges and spa and beauty services all provided hours of fun and entertainment. Los Angeles magazine brought their “Best of L.A.” experience which featured the Infiniti Lounge and special giveaways, treats from Clif Bar and wine tasting.
On the main stage, Frank Mottek, award-winning broadcast journalist and member of the board of directors of Concern Foundation, served as the evening’s emcee.
During the program, cancer researchers took the stage for a powerful demonstration of the work they have accomplished and the various types of cancer they are working against.
Actress Jill Whelan from “The Love Boat” and fellow celebrity personality Brian Phelps took the stage to host the live auction, where guests had the opportunity to bid on VIP tickets to the 2016 Billboard Music Awards, a Panerai Luminor watch, Turkish Airlines round-trip business class tickets and even rescue dogs provided by Trixie’s Pet Depot and Paws U Love.
President, Concern Foundation Derek Alpert comments, “We are all here tonight because cancer has affected every single one of our lives, and will continue to affect the lives of our loved ones until a solution is found. Concern Foundation works every day to conquer cancer by funding the most innovative and promising research in the field of cancer immunology.”
Photos: Dion Watts