barnsdall parkOn Friday, July 15th at 7:00 pm, “Breaking Convention” Summer Soirée invites guests to experience an interactive evening of arts, food and fundraising.

The eclectic fundraiser kicks-off Los Angeles-based artist Aaron Axelrod ’s three-day takeover of Barnsdall Art Park’s vibrant cultural campus that includes Hollyhock and LAMAG.

Guests will get a first look at Axelrod’s first solo career retrospective survey show titled Dark Matter. Dealing in a vast array of mediums from painting to photography as well as installation and video art, the presentation will feature 40 pieces of art with eight distinct themes, including the inventive multi-media series “Melting Rainbows,” a performance piece that was depicted in a national commercial campaign on MTV; “Freedom of the Press,” a series of large scale pastel paintings of scrambled news channels; “String Theory,” a series of neon-light mixed media paintings and several abstract resin sculptures.Aaron-Axelrod-Photo

Creating a provocative visual experience over the course of the evening, Axelrod will be projection mapping the iconic Hollyhock House, marking the first time the historic landmark has been a part of a public art installation.



Guests will preview a spectacular Axelrod and Swarovski collaboration art piece housed at LAMAG, featuring 700,000 multi-color crystals.

hollyhouseWith the support of Swarovski, Baxter and Bombet Hospitality Group, the progressive fundraiser, which turns the gala concept on its head, takes place throughout the Park. Patrons are encouraged to don their chicest cocktail attire as they enjoy DJs and live musical performances under the stars, including a children’s choir and an award-winning violinist.

The evening’s cuisine will be curated by executive chefs from Terrine, Faith & Flower, Hanjip, and Viviane, four of Los Angeles’ top restaurants.

summer soireeFor tickets, visit:

Let’s break convention and bread this Friday at what promises to be an extraordinary evening.


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