Leveraging the season’s latest design and outdoor entertaining trend, Santa Margherita shares its passion for crafting premium, eco-sustainable wines, while celebrating summer’s outdoor entertaining season.
In partnership with artist and design blogger, Justina Blakeney, the She Shed program kicked off earlier this summer and provided entertaining inspiration and offered consumers an opportunity to be part of a consumer generated build of the shed by voting on different décor items.
In line with Santa Margherita’s commitment to eco-sustainability, the She Shed structure is made entirely of reclaimed wood and recycled materials, with repurposed décor items throughout including a wine bottle chandelier, pallet planters and more.
Along with Santa Margherita Prosecco and Rose cocktails on-site, DIY terrarium and watercolor stations were also featured, along with a silent auction, with all proceeds benefiting charity partner Recycle Across America (RAA). Actor Jeremy Piven also stopped by to mingle with guests, support RAA, and even play a little music.
Mark Lyle, Vice President of Marketing for Santa Margherita, USA Inc. comments, “We’re thrilled that our interactive event, social media program, and committed partnerships, give us the opportunity to celebrate the outdoor entertaining season with our consumers, while showcasing Santa Margherita as the ideal, sustainable wine choice for summer.”
“As my go-to wine for all things entertaining, I’m thrilled to be partnering with Santa Margherita,” adds Blakeney, designer, founder of TheJungalow.com and author of The New Bohemians. “Together, we couldn’t be more excited to bring the She Shed to life with the help of our wide audience of nature-loving, creative folks from all over the world.”
For more information on the She Shed program, please visit: https://www.facebook.com/santamargheritaus
Photo Credit: Marisa Vitale on behalf of Santa Margherita